BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

The Marketing Tyranny of the Majority

by Tom Webster on April 26, 2013

Tweet Thomas Jefferson would have been a very good marketer. When he said, “The majority, oppressing an individual, is guilty [...]

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The Survey Is Dead

by Tom Webster on February 25, 2013

TweetI came across a couple of things this weekend that *almost* inspired a rant. However, ranting doesn’t agree with me [...]

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“The Usual Caveats” of Social Media Research

by Tom Webster on February 19, 2013

TweetNot for the first time today, a piece of research was passed along to me by someone warning that it [...]

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The Election’s Most Important Insights For Marketers Part Two: The Crystal Ball

by Tom Webster on December 11, 2012

TweetThe myth of the “crystal ball” is not a new topic for this blog, but the election brought it back [...]

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New Research on Pinterest Users and Purchase Behavior

by Tom Webster on December 5, 2012

TweetWe added a lot of questions in our most recent Social Habit research on Pinterest–in particular, who is pinning, what [...]

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Extreme Data Makeovers: Bar Graph Edition

by Tom Webster on November 27, 2012

TweetExhibit A: Ahem. THERE I FIXED IT. Tweet

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The Election’s Most Important Insights For Marketers, Part One: Playing Marketing Battleship

by Tom Webster on November 8, 2012

TweetAs a part of Edison Research’s election exit polling team (if you watched TV that night, you saw our work), [...]

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The Primacy Myth Of Search

by Tom Webster on October 30, 2012

TweetThere are certain bits of received wisdom about the role of search in the purchase process. If I were to [...]

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Google Consumer Surveys: Are You Feeling Lucky?

by Tom Webster on October 3, 2012

TweetYesterday, I observed the following factoid in the wild (AKA, The Twitter): Now, I will admit to some previous discomfort [...]

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Customer Service, Survivor Bias, and Missing Bombers

by Tom Webster on August 28, 2012

TweetThe rise of real-time social media management tools has given companies an enormous capability to address consumer issues, and the [...]

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About BrandSavant

BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.