BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Quantitative Research

Tweet Thomas Jefferson would have been a very good marketer. When he said, “The majority, oppressing an individual, is guilty [...]

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The Survey Is Dead

by Tom Webster on February 25, 2013

TweetI came across a couple of things this weekend that *almost* inspired a rant. However, ranting doesn’t agree with me [...]

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TweetNot for the first time today, a piece of research was passed along to me by someone warning that it [...]

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TweetThe myth of the “crystal ball” is not a new topic for this blog, but the election brought it back [...]

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TweetWe added a lot of questions in our most recent Social Habit research on Pinterest–in particular, who is pinning, what [...]

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TweetExhibit A: Ahem. THERE I FIXED IT. Tweet

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TweetAs a part of Edison Research’s election exit polling team (if you watched TV that night, you saw our work), [...]

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The Primacy Myth Of Search

by Tom Webster on October 30, 2012

TweetThere are certain bits of received wisdom about the role of search in the purchase process. If I were to [...]

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TweetYesterday, I observed the following factoid in the wild (AKA, The Twitter): Now, I will admit to some previous discomfort [...]

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TweetThe rise of real-time social media management tools has given companies an enormous capability to address consumer issues, and the [...]

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