TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]
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From the category archives:
Quantitative Research
The Venn Diagram That Could Destroy Your Business
by Tom Webster on February 4, 2012
Relying on Data Produced As “Content” – A Video Interview
by Tom Webster on January 17, 2012
TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]
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Turning Social Media Monitoring Into Research
by Tom Webster on December 11, 2011
TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]
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Radio’s Passion Gap
by Tom Webster on September 28, 2011
Your Crappy Stat Of The Week
by Tom Webster on September 13, 2011
TweetThis headline (from Forbes!!!) makes my eyeballs bleed: Heavy Facebook Users Prone to Drug Use, Study Says. According to the [...]
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The First Step In Choosing A Social Media Monitoring Tool
by Tom Webster on September 8, 2011
TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]
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Mommy Bloggers: You’ve Got Company
by Tom Webster on July 18, 2011
TweetRecently, my colleague at Edison, Melissa DeCesare, authored a report entitled Moms And Media: 2011, with data based upon our [...]
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The Uneasy Relationship Between Twitter and Social Media Measurement
by Tom Webster on June 4, 2011
TweetRecently, I presented some brand new research into the adoption and usage of social media in America at Blogworld in [...]
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The Social Habit and the Future of Content Marketing
by Tom Webster on May 12, 2011
TweetIn just two short weeks, I’ll be presenting a brand new, previously unreleased study of social media habits and behaviors [...]
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The Infinite Dial: New Research On Digital Media
by Tom Webster on April 10, 2011
