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Gaining Insight From Social Media Data

From the category archives:

Qualitative Research

My Favorite Question

by Tom Webster on January 18, 2011

TweetSo, I love questions (you know this by now.) The recent popularity of Quora amongst the chattering classes seems to [...]

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An Existential Question About Social Media Research

by Tom Webster on October 18, 2010

TweetLast week I had the honor of speaking at the Council of American Survey Research Organization’s (CASRO) 35th annual conference [...]

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Derivative Measures in Social Media

by Tom Webster on September 23, 2010

TweetFor the next couple of weeks, I’m going to be writing a lot about derivative measures in social media. For [...]

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When All You Have Is A Hammer, Everything Looks Like A Nail

by Tom Webster on September 1, 2010

TweetAs a market research professional, I use a lot of tools to generate the best consumer insights possible for our [...]

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“Unaided Recall” in Social Media Research

by Tom Webster on August 30, 2010

TweetSome of the most commented-upon posts here at Brandsavant have been about one of two topics: sentiment analysis, and social [...]

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You’re Doing It Right: A Great Methodology Statement

by Tom Webster on August 12, 2010

TweetI’ve written plenty on proper methods and practices for vetting survey data (especially in the social media space, where there [...]

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Longitudinal Social Media Monitoring

by Tom Webster on May 18, 2010

TweetWe are still, I would argue, in the infancy stage for social media monitoring, particularly as a research or strategic [...]

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Processing Qualitative Research Data With Tinderbox

by Tom Webster on January 15, 2010

TweetI wrote a while back that I often use a piece of software for the Mac called Tinderbox to churn [...]

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Focus Groups and the Research-Starved Organization

by Tom Webster on November 3, 2009

TweetIt’s no secret that traditional media is in an existential crisis right now, and budgets in print, radio and TV [...]

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The Death Of Focus Groups?

by Tom Webster on October 14, 2009

TweetToday I watched a little of the coverage for The BIG Conference, a social media event held in my home [...]

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