BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Qualitative Research

TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]

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TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]

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TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]

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TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]

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TweetThere is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by [...]

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TweetYou got this one wrong, I’m afraid. You tried to predict the winners of last night’s Grammy Awards, but you [...]

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My Favorite Question

by Tom Webster on January 18, 2011

TweetSo, I love questions (you know this by now.) The recent popularity of Quora amongst the chattering classes seems to [...]

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TweetLast week I had the honor of speaking at the Council of American Survey Research Organization’s (CASRO) 35th annual conference [...]

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TweetFor the next couple of weeks, I’m going to be writing a lot about derivative measures in social media. For [...]

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TweetAs a market research professional, I use a lot of tools to generate the best consumer insights possible for our [...]

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