BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Qualitative Research

TweetLast week, at Social Slam in Knoxville, my wife Tamsen and I gave a brand new presentation called Putting Data [...]

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The Survey Is Dead

by Tom Webster on February 25, 2013

TweetI came across a couple of things this weekend that *almost* inspired a rant. However, ranting doesn’t agree with me [...]

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TweetSeth Grimes posted a great article on Social Media Explorer today about the dubious claims relating to automated sentiment analysis, [...]

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TweetI’ve taken to calling social media “the world’s largest focus group,” since I believe it holds great promise as a [...]

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TweetMy company (Edison Research) will be premiering a brand new research report tomorrow on the “Daily Deals” space–those services from [...]

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TweetMy brilliant other half, Tamsen, recently brought this article to my attention, which details recent menu changes at Burger King. [...]

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TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]

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TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]

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TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]

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TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]

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