BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Qualitative Research

NEW Research on “Daily Deals,” and “Office Hours”

by Tom Webster on April 18, 2012

TweetMy company (Edison Research) will be premiering a brand new research report tomorrow on the “Daily Deals” space–those services from [...]

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How To Know You’re Asking The Wrong Questions

by Tom Webster on April 2, 2012

TweetMy brilliant other half, Tamsen, recently brought this article to my attention, which details recent menu changes at Burger King. [...]

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The Most Effective Marketing I Saw at SXSW

by Tom Webster on March 14, 2012

TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]

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A New Resource For Social Media Data

by Tom Webster on March 8, 2012

TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]

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Relying on Data Produced As “Content” – A Video Interview

by Tom Webster on January 17, 2012

TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]

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What Your Brand Needs To Know About The “Social Media Caucus”

by Tom Webster on January 4, 2012

TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]

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Turning Social Media Monitoring Into Research

by Tom Webster on December 11, 2011

TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]

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The First Step In Choosing A Social Media Monitoring Tool

by Tom Webster on September 8, 2011

TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]

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Clicks, Cakes, And The Limits Of Social Media “Science.”

by Tom Webster on August 21, 2011

TweetThere is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by [...]

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You Got It All Wrong: The Limits of Social Media Monitoring

by Tom Webster on February 14, 2011

TweetYou got this one wrong, I’m afraid. You tried to predict the winners of last night’s Grammy Awards, but you [...]

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About BrandSavant

BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.