BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Qualitative Research

Longitudinal Social Media Monitoring

by Tom Webster on May 18, 2010

We are still, I would argue, in the infancy stage for social media monitoring, particularly as a research or strategic [...]

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Processing Qualitative Research Data With Tinderbox

by Tom Webster on January 15, 2010

I wrote a while back that I often use a piece of software for the Mac called Tinderbox to churn [...]

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Focus Groups and the Research-Starved Organization

by Tom Webster on November 3, 2009

It’s no secret that traditional media is in an existential crisis right now, and budgets in print, radio and TV [...]

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The Death Of Focus Groups?

by Tom Webster on October 14, 2009

Today I watched a little of the coverage for The BIG Conference, a social media event held in my home [...]

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Finding Credible Sources of Social Media Marketing Data

by Tom Webster on April 14, 2009

…is hard. The problem, as ever, is one of sample. 99% of the social media ‘data’ I have seen is [...]

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“Blue Sky” Research and the Radio Industry

by Tom Webster on March 26, 2009

Last year I sat in a large ballroom at the Advertising Research Foundation conference in New York, listening to the [...]

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