Gaining Insight From Social Media Data
From the category archives:
TweetMy compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and [...]
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TweetLast Thursday at Blogworld, I had the honor of kicking off the conference with a Super Session on our new [...]
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TweetI’m extremely fortunate to be presenting two sessions at Blogworld in New York this year. The first will be a [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
