BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Online Influence

Klout, Revisited

by Tom Webster on May 2, 2013

TweetI have a confession: I look at my Klout score about once a week. There, I said it. Here’s what [...]

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The Influence Game

by Tom Webster on March 22, 2012

TweetWe are all being scored, all the time–for our credit, our hire-ability, and now our influence. Whether you believe in [...]

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The Most Effective Marketing I Saw at SXSW

by Tom Webster on March 14, 2012

TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]

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Influence From The Bottom Up

by Tom Webster on January 25, 2012

TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me [...]

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Don’t Like Your Klout Score? Here’s How To Do An End Run

by Tom Webster on January 6, 2012

TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the [...]

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Flipping the Funnel:
The Four Levels of Influence

by Tom Webster on November 12, 2011

TweetMy thinking on influence continues to evolve, in no small part due to some excellent exchanges I’ve recently had with [...]

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Confusing Activity With Influence

by Tom Webster on October 19, 2011

TweetEvery time I see research like this, which claims that the number of Twitter followers does NOT correspond to influence, [...]

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A True Measure Of Influence

by Tom Webster on October 3, 2011

TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]

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10 Hot New Influence Measures

by Tom Webster on September 30, 2011

TweetPresented without comment. Happy Friday. 1. Infloo.nz 2. Kredib.ly 3. Persuadr.com 4. Pretentio.us 5. Sway.ed 6. Authorit.ay 7. Dontyouknowwhoiam.com 8. [...]

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What I Wish Influence Measures Really Meant

by Tom Webster on August 17, 2011

Tweet Tomorrow I am giving a keynote luncheon at the Triangle AMA on “How To Think About Online Influence,” and [...]

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