BrandSavant

Gaining Insight From Social Media Data

From the category archives:

News

The Confounding Variable Of The Retweet

by Tom Webster on May 4, 2010

TweetLast night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up [...]

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Proxies

by Tom Webster on March 15, 2010

TweetChris Brogan brought up a genuinely good point today about the power of the social web–we could do so much [...]

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The Hidden Bias Of Social Media Sentiment Analysis

by Tom Webster on March 11, 2010

TweetMany of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is [...]

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Six Degrees Of Social Media Monitoring

by Tom Webster on March 5, 2010

TweetA few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent [...]

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Building Brands Online

by Tom Webster on March 3, 2010

TweetI am honored to have been asked to moderate an upcoming panel called “Building Brands Online/Building Online Brands,” at this [...]

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Social Media Monitoring 201: The Market Research Perspective

by Tom Webster on February 25, 2010

TweetSo, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for [...]

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Why Forrester Made The Right Call About Employee Blogs

by Tom Webster on February 9, 2010

TweetInformation wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to [...]

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Data Doesn’t Kill Ideas – People Do.

by Tom Webster on January 21, 2010

TweetSeth Godin has some smart things to say on his blog almost every day, but today he said something that [...]

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The Woeful State Of Survey Reporting Continues…

by Tom Webster on January 20, 2010

Tweet…with this headline from TechCrunch: Study: Internet radio reaching 32% of households. Seems harmless, except the actual survey, from L.E.K., [...]

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A Brief Guess About The Apple Tablet

by Tom Webster on January 4, 2010

TweetIn a few weeks, this will be a moot point, of course, but here’s a brief thought about Apple’s upcoming [...]

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