Gaining Insight From Social Media Data
From the category archives:
TweetI’ve written plenty on proper methods and practices for vetting survey data (especially in the social media space, where there [...]
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TweetBit of a research wonk’s post here, but something I’ve been working to improve upon these days is extending the [...]
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TweetThe past few years have not been kind to commercial aviation. Flying is a significantly greater pain in the keyster [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
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