BrandSavant

Gaining Insight From Social Media Data

From the category archives:

News

Influence From The Bottom Up

by Tom Webster on January 25, 2012

TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me [...]

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My Bold Predictions For 2012

by Tom Webster on December 28, 2011

TweetHere are my predictions for the coming year: [...] I don’t do this sort of thing–never have. The rate of [...]

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Asking Better Questions

by Tom Webster on November 9, 2011

TweetDuring my recently completed Blogworld keynote, I sketched out four steps towards turning data into insight, instead of chartjunk. I’ll [...]

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Confusing Activity With Influence

by Tom Webster on October 19, 2011

TweetEvery time I see research like this, which claims that the number of Twitter followers does NOT correspond to influence, [...]

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Drowning In Numbers

by Tom Webster on October 18, 2011

TweetI am super excited to be featured as a track keynote speaker at Blogworld Los Angeles in a few weeks. [...]

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A True Measure Of Influence

by Tom Webster on October 3, 2011

TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]

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Looking For Money In The Grass

by Tom Webster on September 23, 2011

TweetHave you ever found something valuable, just lying on the street? I have a vivid childhood memory of walking to [...]

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Location-Based Services And The Customer Lifecycle

by Tom Webster on September 15, 2011

TweetI’m currently sitting in an event in Boston called GeoM2, an afternoon of panels discussing the future of location-based marketing. [...]

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On Klout-Bashing

by Tom Webster on September 12, 2011

TweetAnytime I speak about Klout, what gets retweeted is my criticism of the “scores,” and never anything else – like, [...]

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Clicks, Cakes, And The Limits Of Social Media “Science.”

by Tom Webster on August 21, 2011

TweetThere is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by [...]

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