BrandSavant

Gaining Insight From Social Media Data

From the category archives:

News

Trust And Our Addiction To Link Shortening

by Tom Webster on June 23, 2010

When I publish this blog post, a plugin will dutifully tweet you all that I’ve written something new here on [...]

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The Small Market Road Warrior

by Tom Webster on June 13, 2010

The past few years have not been kind to commercial aviation. Flying is a significantly greater pain in the keyster [...]

{ 8 comments }

One Number Raises An Eyebrow, But Two Tell A Story

by Tom Webster on June 2, 2010

Over at the day job, I recently shared a pretty remarkable piece of data – the percentage of Americans who [...]

{ 3 comments }

The Confounding Variable Of The Retweet

by Tom Webster on May 4, 2010

Last night I got a particularly hamfisted pitch on Twitter for an automated sentiment tracking service. Apparently, they picked up [...]

{ 6 comments }

Proxies

by Tom Webster on March 15, 2010

Chris Brogan brought up a genuinely good point today about the power of the social web–we could do so much [...]

{ 13 comments }

The Hidden Bias Of Social Media Sentiment Analysis

by Tom Webster on March 11, 2010

Many of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is [...]

{ 36 comments }

Six Degrees Of Social Media Monitoring

by Tom Webster on March 5, 2010

A few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent [...]

{ 16 comments }

Building Brands Online

by Tom Webster on March 3, 2010

I am honored to have been asked to moderate an upcoming panel called “Building Brands Online/Building Online Brands,” at this [...]

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Social Media Monitoring 201: The Market Research Perspective

by Tom Webster on February 25, 2010

So, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for [...]

{ 12 comments }

Why Forrester Made The Right Call About Employee Blogs

by Tom Webster on February 9, 2010

Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to [...]

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About BrandSavant

BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.