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Gaining Insight From Social Media Data

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Six Degrees Of Social Media Monitoring

by Tom Webster on March 5, 2010

A few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent to me over the past few months is that there are a lot of folks using social media monitoring tools to listen for brand mentions, but truly they are capable of so much more with [...]

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Building Brands Online

by Tom Webster on March 3, 2010

I am honored to have been asked to moderate an upcoming panel called “Building Brands Online/Building Online Brands,” at this year’s Radio And Internet Summit at the NAB in Las Vegas. If you are at all involved in streaming media or online music of any kind, this is the place to be, trust me. I’ll [...]

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Social Media Monitoring 201: The Market Research Perspective

by Tom Webster on February 25, 2010

So, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for your brand, done some Twitter searches, and maybe even signed up for some heavy duty monitoring services from the likes of Radian6, Trackur or Tweetfeel. Sentiment analysis is far from perfect, but on a pretty [...]

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Why Forrester Made The Right Call About Employee Blogs

by Tom Webster on February 9, 2010

Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision.
First, let’s be fair: Forrester isn’t stopping employees from blogging about things outside of their [...]

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iPass.

by Tom Webster on January 27, 2010

People who know me, know that I’m one of the biggest Apple fan boys ever, so it might surprise them to learn that I’m going to take a pass on Apple’s new iPad. Your mileage may vary, but I have two particular use cases for such a device: First, I’m a road warrior–an inveterate frequent-flier–and [...]

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Data Doesn’t Kill Ideas – People Do.

by Tom Webster on January 21, 2010

Seth Godin has some smart things to say on his blog almost every day, but today he said something that really stuck in my craw. His post “Too much data leads to not enough belief” has all the hallmarks of a real crowd pleaser–it’s been Tweeted hundreds of times already–with his conclusion that “data crowds [...]

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The Woeful State Of Survey Reporting Continues…

by Tom Webster on January 20, 2010

…with this headline from TechCrunch: Study: Internet radio reaching 32% of households. Seems harmless, except the actual survey, from L.E.K., was an online survey that made no claims to national representation (Pew estimates that 26% of American adults aren’t even online) and correctly refers to its sample as “respondents” throughout the survey. At least 95% [...]

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A Brief Guess About The Apple Tablet

by Tom Webster on January 4, 2010

In a few weeks, this will be a moot point, of course, but here’s a brief thought about Apple’s upcoming “tablet” announcement. I’m with John Gruber in that Apple is unlikely to introduce a “me-too” product, and may in fact boldly cannibalize their own product to reinvent some aspect of computing or media consumption. But [...]

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Retweets Are Not A Proxy For Trust

by Tom Webster on December 22, 2009

Jeremiah Owyang recently alerted me to Edelman’s newest toy, TweetLevel, which purports to measure the total influence of a Twitter account. There seems to be a lengthy, though highly arbitrary, formula that basically weights a series of data points (equally??) and compares them to observed norms (the Z in the denominator).
These sorts of meta-Twitter measures [...]

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Google Zeitgeist, Twitter Trends and Consumer Behavior

by Tom Webster on December 21, 2009

Twitter’s Chief Scientist recently released a snapshot of the Top Twitter Trends of 2009, and if you are a regular denizen of Twitterville, the names and hashtags will all be fairly familiar to you. I’m already in the habit of regularly consulting Google’s Zeitgeist page, which aggregates and codes the billions of search queries Google [...]

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