BrandSavant

Gaining Insight From Social Media Data

From the category archives:

News

How To Recover From A Speaking FAIL

by Tom Webster on April 29, 2012

TweetI had a fantastic time speaking at this year’s Social Slam in Knoxville last weekend. If Mark Schaefer asks you [...]

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Why Twitter Is Bigger Than You Think

by Tom Webster on April 23, 2012

TweetIn early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a [...]

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A New Resource For Social Media Data

by Tom Webster on March 8, 2012

TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]

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Size Doesn’t Always Matter

by Tom Webster on March 6, 2012

TweetA couple of days ago someone forwarded a survey to me that made a mildly preposterous claim, but it was [...]

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The Slow Data Movement

by Tom Webster on February 28, 2012

TweetSocial Media Examiner recently posted a video interview with me from Blogworld on what we can – and can’t – [...]

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New Data On What We’re Grouponing Today

by Tom Webster on February 21, 2012

TweetExhaustively researched from my own inbox. You’re welcome. Tweet

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The Renaissance Weekend

by Tom Webster on February 9, 2012

TweetI loved Mitch Joel’s recent take on the death of the unconference, and share his regret that these types of [...]

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Influence From The Bottom Up

by Tom Webster on January 25, 2012

TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me [...]

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My Bold Predictions For 2012

by Tom Webster on December 28, 2011

TweetHere are my predictions for the coming year: [...] I don’t do this sort of thing–never have. The rate of [...]

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Asking Better Questions

by Tom Webster on November 9, 2011

TweetDuring my recently completed Blogworld keynote, I sketched out four steps towards turning data into insight, instead of chartjunk. I’ll [...]

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About BrandSavant

BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.