Gaining Insight From Social Media Data
From the category archives:
TweetToday, we released some brand new research over at my day job on The Smartphone Consumer 2012. This slice of [...]
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TweetOne of the most significant stats we recently released from the latest iteration of The Social Habit (you have a [...]
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TweetOn April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a [...]
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BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.
