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Gaining Insight From Social Media Data

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Marketing

The Infinite Dial: New Research On Digital Media

by Tom Webster on April 10, 2011

TweetLast week I was honored to co-present a major new research release from Edison (my company) and our partners at [...]

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Social Media Data Dredging

by Tom Webster on March 22, 2011

Tweet Lately I’ve been seeing a rash of conclusions, drawn from large social media datasets, offering some received wisdom about [...]

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And/But/Only

by Tom Webster on March 9, 2011

TweetYesterday I posted some new Twitter research that showed 92% of Americans are aware of Twitter, and 8% currently use [...]

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Walking A Tightrope

by Tom Webster on March 5, 2011

TweetWhile I am not on the “paid speaker circuit,” per se, part of my job is to give lots of [...]

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Twitter Users and Receptivity

by Tom Webster on February 25, 2011

TweetI spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The [...]

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A Primer On Influence Measures

by Tom Webster on February 18, 2011

TweetYes, it’s too early in my career for a greatest hits package, but given how many new readers have joined [...]

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Facebook’s News Feed And “Attention Rationing”

by Tom Webster on February 6, 2011

TweetLast week, I attended the Marketing Profs Digital Marketing Forum in Austin, Texas. Besides putting an unholy hurtin’ on my [...]

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Five Ways To Improve Online Influence Measures

by Tom Webster on February 1, 2011

TweetRegular readers of my posts here know that I have, on occasion, raised questions about various measures of online influence. [...]

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People Just Don’t Get It

by Tom Webster on January 27, 2011

Tweet My friend Jason Falls tweeted this today: At a gun retailer show in Ft. Worth. Learning the gap between [...]

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Edelman’s Trust Barometer And The Role Of The Community Manager

by Tom Webster on January 25, 2011

TweetI look forward to the yearly release of Edelman’s Trust Barometer, a global study of where the public places its [...]

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