BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Marketing

TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]

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TweetYesterday, my friend Jay Baer wrote a thoughtful piece entitled “Why Social Media Has Ruined Your Advantage.” The gist of [...]

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TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]

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TweetI’m currently sitting in an event in Boston called GeoM2, an afternoon of panels discussing the future of location-based marketing. [...]

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TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]

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TweetFacebook recently decided to kill off “Places,” its entry into the location-based apps and services game. There are a few [...]

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TweetRecently, my colleague at Edison, Melissa DeCesare, authored a report entitled Moms And Media: 2011, with data based upon our [...]

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TweetRecently, I presented some brand new research into the adoption and usage of social media in America at Blogworld in [...]

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TweetI was honored to be asked by my dear friend Matt Ridings to co-present a keynote with him at an [...]

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TweetYesterday I participated in Social Slam, a tremendous event put on by the Social Media Club of Knoxville and Mark [...]

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