BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Marketing

TweetRecently, my colleague at Edison, Melissa DeCesare, authored a report entitled Moms And Media: 2011, with data based upon our [...]

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TweetRecently, I presented some brand new research into the adoption and usage of social media in America at Blogworld in [...]

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TweetI was honored to be asked by my dear friend Matt Ridings to co-present a keynote with him at an [...]

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TweetYesterday I participated in Social Slam, a tremendous event put on by the Social Media Club of Knoxville and Mark [...]

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TweetLast week I was honored to co-present a major new research release from Edison (my company) and our partners at [...]

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Tweet Lately I’ve been seeing a rash of conclusions, drawn from large social media datasets, offering some received wisdom about [...]

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And/But/Only

by Tom Webster on March 9, 2011

TweetYesterday I posted some new Twitter research that showed 92% of Americans are aware of Twitter, and 8% currently use [...]

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Walking A Tightrope

by Tom Webster on March 5, 2011

TweetWhile I am not on the “paid speaker circuit,” per se, part of my job is to give lots of [...]

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Twitter Users and Receptivity

by Tom Webster on February 25, 2011

TweetI spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The [...]

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TweetYes, it’s too early in my career for a greatest hits package, but given how many new readers have joined [...]

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