BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Marketing

How To Know You’re Asking The Wrong Questions

by Tom Webster on April 2, 2012

TweetMy brilliant other half, Tamsen, recently brought this article to my attention, which details recent menu changes at Burger King. [...]

Buffer

{ 15 comments }

A Dramatic Rise in Internet Radio Usage

by Tom Webster on March 30, 2012

TweetOn April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a [...]

Buffer

{ 2 comments }

The Influence Game

by Tom Webster on March 22, 2012

TweetWe are all being scored, all the time–for our credit, our hire-ability, and now our influence. Whether you believe in [...]

Buffer

{ 15 comments }

The ROI of Facebook: It Isn’t Fans; It’s Fandom

by Tom Webster on March 20, 2012

TweetOlivier Blanchard has a piece today detailing five basic rules for calculating the value of a Facebook “Fan.” It’s a [...]

Buffer

{ 9 comments }

The Most Effective Marketing I Saw at SXSW

by Tom Webster on March 14, 2012

TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]

Buffer

{ 8 comments }

A New Resource For Social Media Data

by Tom Webster on March 8, 2012

TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]

Buffer

{ 4 comments }

The Venn Diagram That Could Destroy Your Business

by Tom Webster on February 4, 2012

TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]

Buffer

{ 14 comments }

Relying on Data Produced As “Content” – A Video Interview

by Tom Webster on January 17, 2012

TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]

Buffer

{ 2 comments }

Don’t Like Your Klout Score? Here’s How To Do An End Run

by Tom Webster on January 6, 2012

TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the [...]

Buffer

{ 6 comments }

What Your Brand Needs To Know About The “Social Media Caucus”

by Tom Webster on January 4, 2012

TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]

Buffer

{ 10 comments }

← Previous Entries

About BrandSavant

BrandSavant is a blog about making sense of the social web from the perspective of a professional researcher. Tom Webster is a 20-year veteran of opinion, media and marketing research, and the principal author of Twitter Users In America, The Social Habit, The Podcast Consumer Revealed and other widely-cited studies of consumer technology usage. He is currently Vice President, Strategy, for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. For more about Tom, click here.