BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Marketing

TweetI got an interesting email from Jonathan Fields over the weekend (I subscribe to his list) that offered a review [...]

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Tweet A brief thought from the train today: content marketing is still somewhat in the “low-hanging fruit” days, but as [...]

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TweetWhen I need to pull myself out of a thinking rut, or am otherwise in search of a “mental sorbet,” [...]

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Tweet…And I have enjoyed talking to those people on my new podcast, The Friday Five. If you haven’t heard the [...]

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Klout, Revisited

by Tom Webster on May 2, 2013

TweetI have a confession: I look at my Klout score about once a week. There, I said it. Here’s what [...]

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TweetSeveral months ago, I wrote this on my personal blog, because it didn’t (at the time) seem like it was [...]

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Tweet Thomas Jefferson would have been a very good marketer. When he said, “The majority, oppressing an individual, is guilty [...]

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TweetLast week, at Social Slam in Knoxville, my wife Tamsen and I gave a brand new presentation called Putting Data [...]

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The Survey Is Dead

by Tom Webster on February 25, 2013

TweetI came across a couple of things this weekend that *almost* inspired a rant. However, ranting doesn’t agree with me [...]

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Why We Brand

by Tom Webster on February 4, 2013

TweetI’m not the only one who has said this, but the GoDaddy ad during the 2013 Super Bowl was *appallingly* [...]

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