BrandSavant

Gaining Insight From Social Media Data

From the category archives:

Marketing

The Twitter – Facebook Disparity

by Tom Webster on July 19, 2010

Last night, I attended a minor league (AA) baseball game in North Carolina (where I live) and was struck by [...]

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What You’re Missing By Measuring Social Media ROI Online

by Tom Webster on July 15, 2010

The short answer is: a lot. If your social media efforts are strictly tied to tweeting out coupon codes, then [...]

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The Big Money In Small Numbers

by Tom Webster on June 14, 2010

A recent post on Search Engine Land highlighted a small survey of businesses currently advertising on Foursquare. The headline for [...]

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Quick And Dirty Email Product Testing The Right Way

by Tom Webster on June 13, 2010

If you are thinking about introducing a new product, or making some tweaks to an existing product, there are a [...]

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Fishtanks And Tentpoles: A Rant About “Margin Of Error”

by Tom Webster on May 10, 2010

Sometimes, what is blandly presented as “fact” can also prove to be a sophist trick, or at the very least [...]

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Working With “Digital Window Shoppers”

by Tom Webster on April 28, 2010

Jason Falls alerted me this morning to a very cool factoid from a recent McAfee SECURE study (details on Marketing [...]

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Social Media Monitoring And Human Business

by Tom Webster on March 9, 2010

Last week’s post on six degrees of social media monitoring inspired a lot of great comments, especially from some of [...]

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Foursquare, Loyalty Cards And Market Baskets

by Tom Webster on March 1, 2010

There’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]

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Data Visualization For Presentations

by Tom Webster on February 5, 2010

This is really just a brief rant, but why is it so hard to find a commercial presentation software package [...]

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A Research Topic the IAB Desperately Needs To Pursue

by Tom Webster on January 20, 2010

I checked out an article on CNNMoney.com today on fitness gadgets, and it was the gazillionth article I’ve read that [...]

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