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Gaining Insight From Social Media Data

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Marketing

The Venn Diagram That Could Destroy Your Business

by Tom Webster on February 4, 2012

TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]

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Relying on Data Produced As “Content” – A Video Interview

by Tom Webster on January 17, 2012

TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]

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Don’t Like Your Klout Score? Here’s How To Do An End Run

by Tom Webster on January 6, 2012

TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the [...]

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What Your Brand Needs To Know About The “Social Media Caucus”

by Tom Webster on January 4, 2012

TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]

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Turning Social Media Monitoring Into Research

by Tom Webster on December 11, 2011

TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]

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Social Business: Be Careful What You Wish For

by Tom Webster on December 1, 2011

TweetYesterday, my friend Jay Baer wrote a thoughtful piece entitled “Why Social Media Has Ruined Your Advantage.” The gist of [...]

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A True Measure Of Influence

by Tom Webster on October 3, 2011

TweetInfluence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they [...]

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Location-Based Services And The Customer Lifecycle

by Tom Webster on September 15, 2011

TweetI’m currently sitting in an event in Boston called GeoM2, an afternoon of panels discussing the future of location-based marketing. [...]

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The First Step In Choosing A Social Media Monitoring Tool

by Tom Webster on September 8, 2011

TweetYesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. [...]

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A Consumer Behaviorist Looks At The Death Of Facebook Places

by Tom Webster on August 24, 2011

TweetFacebook recently decided to kill off “Places,” its entry into the location-based apps and services game. There are a few [...]

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