When iTunes radio launched last fall, there were many who wondered what Apple's "ten-ton gorilla" move would mean for the space, and market-leader Pandora in particular. It is true that, in mature industries, such a move would indeed be a likely zero-sum game, with any Apple gains coming at the expense of their rivals in the space.
However, Internet radio is NOT a mature space, and the upcoming Infinite Dial 2014 report makes that abundantly clear. The full details won't be released until the webinar on March 5th, but here is what I can tell you: iTunes Radio made a strong debut, and in just the few short months since then, has captured at least monthly usage by 8% of Americans 12+. That's a significant number, considering our research is representative of all Americans, whether they have Internet access or not.
So, that's more than a respectable debut, which is what a lot of Apple fans suspected. But here is what some did not suspect: in that same time frame, Pandora also grew, from 27% monthly usage in 2013, to 31% monthly usage today. In other words, during a period of time when one of the world's most valuable brands launched a broadside against their carrier, the Pandora boat still rose.
And that's the real story here--the Internet radio tide is still rising.
You want to know more, right? Register NOW for the free Infinite Dial 2014 webinar, with NEW data on social media, podcasting, and other digital platforms. It will fill up, as it historically has, so today's the day, BrandSavant fans. Do eeeeet!