I'm not a big fan of predictions. I've written here before about my reluctance to make them, but my friend Mark Schaefer has roped me into it in this week's edition of The Marketing Companion. I think we did a good job, and I bet you'll hear some (from Mark, especially) that are actually profound (and not, say, "This mobile thing is going to be big with the kids.")
We had a lot of fun on this episode, including a preview of our new movie Attack of the Drones, with guest appearances by AHNOLD, Don Pardo, Christian Bale, and the late Don LaFontaine. And I especially enjoy how Mark doesn't just make a prediction--he follows through with implications that you might not have considered.
For my part, I'm all about reliable discernment of the present, so I cheated--my three are already happening. Enjoy the show, and if the holiday spirit strikes you, why not leave us a review on iTunes?
Our Six Trends:
- Malignant complexity
- The cost of security
- The end of “last touch” attribution
- Dis-intermediation of manufacturing
- Atomization of content
Push that big ole' play button.