In this week's Marketing Companion, my podcast compadre Mark Schaefer and I had a blast reviewing some of the lessons we've learned (for me, at least, the hard way) about content creation. Most of mine revolve around being honest about the time I have for content, and setting expectations (mostly my own) accordingly. Anyway, asking me for content creation tips is a bit like asking a Vegan for their favorite beef stew recipe, but Mark sure knows what he is talking about.
Also in this episode, we introduced the PodBot: your new favorite automated podcast guest. Never suffer from scheduling woes again! As a bonus, its conversation always returns to YOU. Worth every penny. Listen below
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