I got the chance last week to speak in front of a large crowd of people in the Internet radio space last week (including our friends and clients at Pandora, Spotify and other players in the space) on the subject of sharing. I showed some new data from The Infinite Dial 2014 on song sharing behaviors, and talked about how to encourage those behaviors, and with them, usage and awareness of the various online audio services.
I've written here before about what curation really is, and I think this 18-minute talk distills my thinking on the topic nicely. Yes, it's a talk geared to Internet radio providers, but I think it's applicable to anyone who makes their living in content marketing or media. We all have sharing tools baked in to our content, but that's table stakes. Sharing is not caring, and it certainly isn't curation, at least in my world. Curation has a higher bar, and that bar is context. And if you are in the content business, encouraging curation of your content means providing consumers with more than just sharing tools--you need to equip them to tell stories.
I hope you enjoy this short presentation, if for no other reason than the fact that I share my most embarrassing musical memory.