Tom Webster, writing and speaking

On The Dangers Of Content Marketing

Added on by Tom Webster.

I had originally posted this article on my personal blog, since it seemed more personal and less about marketing or research, but to my surprise and delight it seems to have struck a chord with a lot of people whose opinions I respect. So, if you are interested in a more personal take on content marketing, or are just a Tom Webster completist, I offer this link to you, The Dark Side of Content Marketing. Comments strongly encouraged and welcome.