Even though Mark had pneumonia, and I was in the early stages of the honest-to-goodness flu, I think we recorded our best episode of the Marketing Companion yet. We talked about Mark's "Content Shock" article, and what businesses and brands can do to make their content stand out as more and more of it enters the pipeline.
To me, there's only one way to get through the filters and elaborate defenses that people will construct to guard themselves against being pummeled with crap content--and that's to understand those people a little better. If your content is brand, or product-focused, it's going to have a hard time standing out against content that is audience focused.
We discuss that, along with Jim Backus, Bronies, and our personal answers to the decades-old question, Ginger or Mary Ann? You won't want to miss this one.