At the day job, we've been super busy prepping a major new study on Internet radio usage on behalf of our clients Pandora, Spotify, and TuneIn. We will be releasing all kinds of new data points over the next few weeks, but as we've just wrapped up presenting the data at Advertising Week in NYC, I couldn't wait to post this infographic our crack team whipped up summarizing some of the results.
The big takeaway--Internet radio is now consumed by the majority of online Americans. Yes, it seems like we all use these services, but this is the first time in history that we have been able to state that Internet radio listening is truly mainstream behavior.
Here's a look at the new mainstream: