I had the opportunity to chat with Rich Brooks on his Agents of Change podcast a while back, and it was a lively talk about a subject near and dear to my heart--using customer insights to help guide social tactics. Rich was a great interviewer and really got me on a soapbox about the value of data and "not being good with numbers." To be a successful marketer today, you'd better be good with numbers--full stop.
But our chat was not about numbers, but the humans who generate those numbers--your customers. I've posted the show below--I hope it's worth a listen!