Tom Webster, writing and speaking

Failures, Fables and Survivor Bias

Added on by Tom Webster.

Train wreck at Montparnasse 1895 FAILEpisode Two of The Marketing Companion is live! My co-host Mark Schaefer and I discuss the received wisdom that failure is a necessary part of business success, and I share my loathing for "business fables." One thing Mark and I share is our distaste for the Godin-inspired "Just Ship It" mentality that seems to be de rigueur for startups, entrepreneurs and now, sadly, marketers. Well, I can tell you, my friends, that Mark and I never "just ship" this podcast! In this episode, we'll cover the following topics:

  • The romance of catastrophic business failure
  • Why Seth Godin’s “Just Ship It” mentality leads to problems
  • The true source of business innovation and progress
  • The untold side of the Apple story and survivor bias
  • The strategy paradox –why we don’t learn from failures
  • Why you can’t be Zappos
  • Is technology an enabler or a leveler of business innovation?

…and, of course, I get to read some more of my SPAM.

Do listen, and let Mark and I know what you think in the comments section. What topics would YOU like to hear us debate on The Marketing Companion?

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