Tom Webster, writing and speaking

An Influential Talk

Added on by Tom Webster.

Well, it's about influence, at least. If you are vaguely in the center of North Carolina (or fancy a road trip), I'm going to be keynoting the August meeting of the Triangle chapter of the American Marketing Association (AMA) on August 18th. I'm going to be walking attendees through the latest developments in online influence measures (services like Klout and Peerindex) and, more importantly, providing a framework for the marketers in attendance to actually make these measures useful. Are influence measures perfect? No. Are they getting better? I think so. If you can attend, please do - the Triangle AMA folks are first class, and I'll also be making lunch for everyone. Don't miss that! Register here: http://www.triangleama.org/august-meeting-how-to-think-about-online-influence/