Tom Webster, writing and speaking

A Primer On Influence Measures

Added on by Tom Webster.

Yes, it's too early in my career for a greatest hits package, but given how many new readers have joined in the fun here at BrandSavant, and all of the recent conversations about Klout, PeerIndex and other measures of online influence, I thought I'd post a handy one-stop shop of some of my recent thinking on the subject, for your weekend reading pleasure. I'm still thinking (hard!) about these measures, so if you have thoughts, questions or interesting angles, I'm all ears!

On Influence

Understanding Klout

A Brief Klout Update

Five Ways To Improve Influence Measures

Have a great weekend. If you are reading this, you have all the clout with me you'll ever need :)