I'm really happy with this guest post I wrote for Social Fresh, "The Due Diligence Of Sharing Social Media Facts." This has been a busy couple of weeks as far as new social media data releases are concerned, and the tweet-o-sphere is flying with literally thousands of tweets, retweets and even re-re-tweets of new social media "facts." With such a withering torrent of numbers coming at you, how can you been a more discerning consumer of data? Or, more to the point, how can you avoid blindly retweeting new social media studies that turn out to be duds? I've shared my thought process for vetting data today on Social Fresh, and I'd love your comments - how do you make sense of all these numbers? Join in the conversation here.
Tom Webster, writing and speaking