Comments on: “Blue Sky” Research and the Radio Industry http://brandsavant.com/blue-sky-research-and-the-radio-industry/ Gaining Insight From Social Media Data Wed, 16 May 2012 10:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: @mthinker http://brandsavant.com/blue-sky-research-and-the-radio-industry/comment-page-1/#comment-15 @mthinker Sun, 29 Mar 2009 15:56:01 +0000 http://brandsavant.com/?p=62#comment-15 There is an assumption (one that is wrong of course) that everything that can be done in radio has been done. Until this assumption is challenged effectively there will be no blue sky research. Further, one wonders if the audience can event anything. Doesn't a new product require a prototype? How can the industry finance that? That said, I think we both know that these prototypes are on their way--as soon as finances are re-structured and new ones emerge. That is happening even now. I'm looking forward to neighborhood-focused and listener-programmed stations. They are not far off-- look at newspapers. Small neighborhood papers are thriving. Small, hyper-focused cost-contained stations will too. There is an assumption (one that is wrong of course) that everything that can be done in radio has been done. Until this assumption is challenged effectively there will be no blue sky research. Further, one wonders if the audience can event anything. Doesn’t a new product require a prototype? How can the industry finance that?

That said, I think we both know that these prototypes are on their way–as soon as finances are re-structured and new ones emerge. That is happening even now. I’m looking forward to neighborhood-focused and listener-programmed stations. They are not far off– look at newspapers. Small neighborhood papers are thriving. Small, hyper-focused cost-contained stations will too.

]]>