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Gaining Insight From Social Media Data

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Tom Webster

How To Recover From A Speaking FAIL

by Tom Webster on April 29, 2012

TweetI had a fantastic time speaking at this year’s Social Slam in Knoxville last weekend. If Mark Schaefer asks you [...]

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Why Twitter Is Bigger Than You Think

by Tom Webster on April 23, 2012

TweetIn early June I’ll be presenting a track keynote at Blogworld NY that updates our Social Habit research series, a [...]

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NEW Research on “Daily Deals,” and “Office Hours”

by Tom Webster on April 18, 2012

TweetMy company (Edison Research) will be premiering a brand new research report tomorrow on the “Daily Deals” space–those services from [...]

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How To Know You’re Asking The Wrong Questions

by Tom Webster on April 2, 2012

TweetMy brilliant other half, Tamsen, recently brought this article to my attention, which details recent menu changes at Burger King. [...]

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A Dramatic Rise in Internet Radio Usage

by Tom Webster on March 30, 2012

TweetOn April 10th, Edison and Arbitron will debut the The Infinite Dial 2012: Navigating Digital Platforms, the latest in a [...]

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The Influence Game

by Tom Webster on March 22, 2012

TweetWe are all being scored, all the time–for our credit, our hire-ability, and now our influence. Whether you believe in [...]

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The ROI of Facebook: It Isn’t Fans; It’s Fandom

by Tom Webster on March 20, 2012

TweetOlivier Blanchard has a piece today detailing five basic rules for calculating the value of a Facebook “Fan.” It’s a [...]

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The Most Effective Marketing I Saw at SXSW

by Tom Webster on March 14, 2012

TweetI recently returned from the South by Southwest (SXSW) Interactive Festival in Austin, which is America’s ground zero for creative [...]

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A New Resource For Social Media Data

by Tom Webster on March 8, 2012

TweetToday I am rebooting a blog that I had, frankly, allowed to founder over the years: Datasnob. When I started [...]

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Size Doesn’t Always Matter

by Tom Webster on March 6, 2012

TweetA couple of days ago someone forwarded a survey to me that made a mildly preposterous claim, but it was [...]

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