BrandSavant

Gaining Insight From Social Media Data

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Tom Webster

New Data On What We’re Grouponing Today

by Tom Webster on February 21, 2012

TweetExhaustively researched from my own inbox. You’re welcome. Tweet

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The Renaissance Weekend

by Tom Webster on February 9, 2012

TweetI loved Mitch Joel’s recent take on the death of the unconference, and share his regret that these types of [...]

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The Venn Diagram That Could Destroy Your Business

by Tom Webster on February 4, 2012

TweetA simple concept, simply illustrated. Some small percentage of Internet users create content on the social web – let’s call [...]

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Influence From The Bottom Up

by Tom Webster on January 25, 2012

TweetI look forward to the yearly release of Edelman’s Trust Barometer – particularly for its global perspective, which helps me [...]

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Relying on Data Produced As “Content” – A Video Interview

by Tom Webster on January 17, 2012

TweetI was delighted to be asked recently to contribute a brief video interview to the excellent Social Media Explorer, run [...]

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Don’t Like Your Klout Score? Here’s How To Do An End Run

by Tom Webster on January 6, 2012

TweetKlout says I am not an expert on headphones. I think I am. But, my social media activity around the [...]

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What Your Brand Needs To Know About The “Social Media Caucus”

by Tom Webster on January 4, 2012

TweetLast night, my company conducted the Iowa Caucus Entrance Poll on behalf of the National Election Pool (NBC, CNN, CBS, [...]

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My Bold Predictions For 2012

by Tom Webster on December 28, 2011

TweetHere are my predictions for the coming year: [...] I don’t do this sort of thing–never have. The rate of [...]

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Turning Social Media Monitoring Into Research

by Tom Webster on December 11, 2011

TweetLast September, at Social Fresh Charlotte, I had the honor of being asked to speak about social media monitoring, and [...]

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Social Business: Be Careful What You Wish For

by Tom Webster on December 1, 2011

TweetYesterday, my friend Jay Baer wrote a thoughtful piece entitled “Why Social Media Has Ruined Your Advantage.” The gist of [...]

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