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	<title>Comments on: Antisocial Location Apps</title>
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	<description>Gaining Insight From Social Media Data</description>
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		<title>By: Todd Lyden</title>
		<link>http://brandsavant.com/antisocial-location-apps/comment-page-1/#comment-1362</link>
		<dc:creator>Todd Lyden</dc:creator>
		<pubDate>Fri, 28 Jan 2011 02:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=496#comment-1362</guid>
		<description>So, you want something for nothing?</description>
		<content:encoded><![CDATA[<p>So, you want something for nothing?</p>
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		<title>By: Courtenay Bird</title>
		<link>http://brandsavant.com/antisocial-location-apps/comment-page-1/#comment-387</link>
		<dc:creator>Courtenay Bird</dc:creator>
		<pubDate>Tue, 06 Apr 2010 04:32:44 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=496#comment-387</guid>
		<description>I was also, like Jim, an early Foursquare user (beta team ATL!) and I use Foursquare very actively when traveling. However, as I responded to a TC post about check-in fatigue, I rarely ever use Foursquare in my day-to-day life. Why not? Well, my day-to-day life is, relative to traveling, pretty boring... home, work, grocery store, bank, etc. There&#039;s no purpose for me or interest for others in me checking into those places.

That&#039;s problem 1 -- sure Foursquare is great for organizing SXSW flash mobs, but it has no utility for daily existence for most people. Problem 2 Jim addresses... the action of having to check-in manually everywhere. Perhaps a compromise to the battery drain would be a 1-click check-in app (perhaps http://check.in will eventually do this?). 

But going back to problem 1. I agree with what you&#039;re getting at... the key to mainstreaming location-based services is in the B2C/brand loyalty realm. The example I always use: I would take a moment to check in at CVS if Foursquare would then tell me that I can get a better deal at RiteAid on my favorite usual purposes as determined by Blippy.

That&#039;s an invasion of privacy that I would welcome.</description>
		<content:encoded><![CDATA[<p>I was also, like Jim, an early Foursquare user (beta team ATL!) and I use Foursquare very actively when traveling. However, as I responded to a TC post about check-in fatigue, I rarely ever use Foursquare in my day-to-day life. Why not? Well, my day-to-day life is, relative to traveling, pretty boring&#8230; home, work, grocery store, bank, etc. There&#8217;s no purpose for me or interest for others in me checking into those places.</p>
<p>That&#8217;s problem 1 &#8212; sure Foursquare is great for organizing SXSW flash mobs, but it has no utility for daily existence for most people. Problem 2 Jim addresses&#8230; the action of having to check-in manually everywhere. Perhaps a compromise to the battery drain would be a 1-click check-in app (perhaps <a href="http://check.in" rel="nofollow">http://check.in</a> will eventually do this?). </p>
<p>But going back to problem 1. I agree with what you&#8217;re getting at&#8230; the key to mainstreaming location-based services is in the B2C/brand loyalty realm. The example I always use: I would take a moment to check in at CVS if Foursquare would then tell me that I can get a better deal at RiteAid on my favorite usual purposes as determined by Blippy.</p>
<p>That&#8217;s an invasion of privacy that I would welcome.</p>
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		<title>By: Jim Kerr</title>
		<link>http://brandsavant.com/antisocial-location-apps/comment-page-1/#comment-386</link>
		<dc:creator>Jim Kerr</dc:creator>
		<pubDate>Mon, 05 Apr 2010 18:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=496#comment-386</guid>
		<description>As it is, no one can really &quot;follow&quot; me on Foursquare or Gowalla unless I friend them. So the default of those apps are that they are anti-social. I think that what you find is a decreasing circle of trust. I trust Twitter to my random musigs, I trust Facebook to stuff my friends and colleagues would see, and I only trust Foursquare with close friends and family. In that dynamic is value, for sure.

I think the issue is one of consumer convenience.  I was a very early and am still an active user of Foursquare. I became a superuser on the first day they announced those badges. Today, I find checking in annoying. What I REALLY want is the &quot;anti check-in.&quot; Basically, I want the damn location app to follow me everywhere and then I only have to interact with it when I don&#039;t want to have it show where I am. A check out rather than a check in, if you will. I would love that.

The issue with this world isn&#039;t software or even privacy--it&#039;s hardware. GPS units absolutely suck battery life. If you were to have the always on Google Lattitude version of Foursquare, your phone would have a two hour battery life. I don&#039;t see this being solved any time soon, so I have pushed check in and location-based social services way down the line in terms of mass acceptance.</description>
		<content:encoded><![CDATA[<p>As it is, no one can really &#8220;follow&#8221; me on Foursquare or Gowalla unless I friend them. So the default of those apps are that they are anti-social. I think that what you find is a decreasing circle of trust. I trust Twitter to my random musigs, I trust Facebook to stuff my friends and colleagues would see, and I only trust Foursquare with close friends and family. In that dynamic is value, for sure.</p>
<p>I think the issue is one of consumer convenience.  I was a very early and am still an active user of Foursquare. I became a superuser on the first day they announced those badges. Today, I find checking in annoying. What I REALLY want is the &#8220;anti check-in.&#8221; Basically, I want the damn location app to follow me everywhere and then I only have to interact with it when I don&#8217;t want to have it show where I am. A check out rather than a check in, if you will. I would love that.</p>
<p>The issue with this world isn&#8217;t software or even privacy&#8211;it&#8217;s hardware. GPS units absolutely suck battery life. If you were to have the always on Google Lattitude version of Foursquare, your phone would have a two hour battery life. I don&#8217;t see this being solved any time soon, so I have pushed check in and location-based social services way down the line in terms of mass acceptance.</p>
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		<title>By: Dino</title>
		<link>http://brandsavant.com/antisocial-location-apps/comment-page-1/#comment-382</link>
		<dc:creator>Dino</dc:creator>
		<pubDate>Sat, 03 Apr 2010 12:22:30 +0000</pubDate>
		<guid isPermaLink="false">http://brandsavant.com/?p=496#comment-382</guid>
		<description>totally agree with you about the future of anti social location services, and that is a great way to think about it. though i think there is a place for the game and friend locator element at the core of foursquare (maybe for hyper social twenty year olds).</description>
		<content:encoded><![CDATA[<p>totally agree with you about the future of anti social location services, and that is a great way to think about it. though i think there is a place for the game and friend locator element at the core of foursquare (maybe for hyper social twenty year olds).</p>
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