http://brandsavant.com/an-unfortunate-online-survey-practice/ Gaining Insight From Social Media Data Thu, 09 Feb 2012 17:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://brandsavant.com/an-unfortunate-online-survey-practice/comment-page-1/#comment-181 Tom Webster Thu, 10 Dec 2009 01:01:51 +0000 http://brandsavant.com/?p=276#comment-181 Certainly cash isn't the only answer--but fair value always is. Saving the world? I can spare 15 minutes for that! But toilet paper--I'll take the cash. Certainly cash isn’t the only answer–but fair value always is. Saving the world? I can spare 15 minutes for that! But toilet paper–I’ll take the cash.

]]> http://brandsavant.com/an-unfortunate-online-survey-practice/comment-page-1/#comment-180 J. Lorch Wed, 09 Dec 2009 21:45:20 +0000 http://brandsavant.com/?p=276#comment-180 Couldn't agree more with your point about qualification questions. It's all about trust -- a fair compact between people asking questions and people answering them. How can we expect people to answer our surveys carefully if we don't keep up our side of the trust bargain? I'd differ with you, tho' about incentives. Our research shows that some people respond to cash, but others prefer to know they're making things better (e.g. for health studies) or they'd like to get some information (how did I answer compared to others?) or just a sincere thanks; some are even insulted by cash offers. Better quality isn't always achieved by offering cash; matching the incentive to the individual's motivation is the way to go. Couldn’t agree more with your point about qualification questions. It’s all about trust — a fair compact between people asking questions and people answering them. How can we expect people to answer our surveys carefully if we don’t keep up our side of the trust bargain? I’d differ with you, tho’ about incentives. Our research shows that some people respond to cash, but others prefer to know they’re making things better (e.g. for health studies) or they’d like to get some information (how did I answer compared to others?) or just a sincere thanks; some are even insulted by cash offers. Better quality isn’t always achieved by offering cash; matching the incentive to the individual’s motivation is the way to go.

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