Comments on: A Simple Matrix For Social Media Engagement http://brandsavant.com/a_simple_matrix_for_social_media_engagement/ Gaining Insight From Social Media Data Thu, 09 Feb 2012 17:40:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: John Lane http://brandsavant.com/a_simple_matrix_for_social_media_engagement/comment-page-1/#comment-379 John Lane Fri, 02 Apr 2010 15:12:48 +0000 http://brandsavant.com/?p=489#comment-379 Thanks for the great post. You've set up a solid working model to easily get people to see the value of a content strategy. And, while they're at it, it will help them write the bullet points they'll need to fill out a more complete one. In particular, I like the way you talk about the 'stuff on the right' as already happening, whether they know about it or not. That's something I also focus on when talking to companies about the importance of being a part of the content others are creating about you. I usually do so by doing an addictomatic.com search about them… it quickly illustrates the good, bad and ugly objects from around the web that they should be aware of and engaging in. Again, thanks for the post. @johnvlane Thanks for the great post. You’ve set up a solid working model to easily get people to see the value of a content strategy. And, while they’re at it, it will help them write the bullet points they’ll need to fill out a more complete one.

In particular, I like the way you talk about the ‘stuff on the right’ as already happening, whether they know about it or not. That’s something I also focus on when talking to companies about the importance of being a part of the content others are creating about you. I usually do so by doing an addictomatic.com search about them… it quickly illustrates the good, bad and ugly objects from around the web that they should be aware of and engaging in.

Again, thanks for the post.

@johnvlane

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