http://brandsavant.com/a-minor-quibble-with-some-recent-twitter-statistics/ Gaining Insight From Social Media Data Tue, 09 Mar 2010 20:28:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://brandsavant.com/a-minor-quibble-with-some-recent-twitter-statistics/comment-page-1/#comment-125 Grabbing Headlines and Survey Reporting Thu, 22 Oct 2009 14:33:52 +0000 http://brandsavant.com/?p=33#comment-125 [...] The last time I quibbled with the reporting of this data, I pointed out that most people actually update their status with Facebook, not Twitter, and showed the Compete.com traffic as a gross comparison. The gap between Facebook and Twitter continues to widen, if anything, making the wording of this particular question curious, indeed. While I will continue to highlight the improper reporting of stats like this, maybe it’s time to challenge the wording of this question itself. Asking Internet users if they use Twitter “or another service” to update their status is roughly akin to asking them if they consume “Sprite or another soft drink” and reporting the results as “Sprite Drinkers.” I realize that this would blow up the trending on this particular question, but if Pew themselves are going to continue to call this report “Twitter and Status Updating,” it would be helpful for the rest of us if they would break the question out into “Twitter status updating” and status updates on other services. [...] [...] The last time I quibbled with the reporting of this data, I pointed out that most people actually update their status with Facebook, not Twitter, and showed the Compete.com traffic as a gross comparison. The gap between Facebook and Twitter continues to widen, if anything, making the wording of this particular question curious, indeed. While I will continue to highlight the improper reporting of stats like this, maybe it’s time to challenge the wording of this question itself. Asking Internet users if they use Twitter “or another service” to update their status is roughly akin to asking them if they consume “Sprite or another soft drink” and reporting the results as “Sprite Drinkers.” I realize that this would blow up the trending on this particular question, but if Pew themselves are going to continue to call this report “Twitter and Status Updating,” it would be helpful for the rest of us if they would break the question out into “Twitter status updating” and status updates on other services. [...]

]]> http://brandsavant.com/a-minor-quibble-with-some-recent-twitter-statistics/comment-page-1/#comment-17 Finding Credible Sources of Social Media Marketing Data Tue, 14 Apr 2009 15:27:05 +0000 http://brandsavant.com/?p=33#comment-17 [...] cases is not necessarily sample, which is what it is, but reporting. I wrote about this earlier in my take on the Pew numbers on Twitter, which were really numbers on every possible status update service on the [...] [...] cases is not necessarily sample, which is what it is, but reporting. I wrote about this earlier in my take on the Pew numbers on Twitter, which were really numbers on every possible status update service on the [...]

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