BrandSavant

Gaining Insight From Social Media Data

A Crappy Research Moment Of Zen

by Tom Webster on August 7, 2009

Today’s CRMOZ comes from Denver’s new conservative talk radio station, “The Truth” (KTNI). The station is currently soliciting listener opinions in the form of what they call the “Truth Poll,” situated appropriately to the right of your screen. Today’s Truth Poll features this gem:

All they are missing are “E – Below Average,” “F – Needs Improvement” and “G – Disappointing” for a perfectly unbiased response. Seriously, if you don’t answer “Great!” you basically are left with some flavor of poor, or at best unenthusiastic.

So here’s to you, The Truth, for offering up today’s CRMOZ. By the way–look at that programming lineup. Not ONE local program. So when the results of the Truth Poll come in, who tells “the truth” on the air?

About BrandSavant

BrandSavant is a blog about the proliferation of data generated by social media, and how to actually gain insight from this data. I've worked on audience research, brand research and even the Exit Polls, and here is where I apply all I've learned in those fields to the understanding of social media.