A Consumer Behaviorist Looks At The Death Of Facebook Places
TweetFacebook recently decided to kill off “Places,” its entry into the location-based apps and services game. There are a few [...]
BrandSavant
Gaining Insight From Social Media Data
August 24, 2011
August 21, 2011
Clicks, Cakes, And The Limits Of Social Media “Science.”
TweetThere is an apocryphal story in the annals of market research that I particularly love about cake mix (“apocryphal,” by [...]
August 17, 2011
What I Wish Influence Measures Really Meant
Tweet Tomorrow I am giving a keynote luncheon at the Triangle AMA on “How To Think About Online Influence,” and [...]
August 9, 2011
An Influential Talk
TweetWell, it’s about influence, at least. If you are vaguely in the center of North Carolina (or fancy a road [...]
August 5, 2011
The Problem With Keeping Score
TweetOne of the things I regret most about the current state of the social web is our fascination with keeping [...]