If A Tweet Falls In The Forest…
TweetSysomos today released a study of over a billion tweets that detailed the following: 71% of twitter messages fail to [...]
BrandSavant
Gaining Insight From Social Media Data
September 29, 2010
September 28, 2010
The Unmeasured Power Of Social Media
TweetLast week I wrote about the various derivative measures in social media – “metrics” that have dubious (or at least [...]
September 23, 2010
Derivative Measures in Social Media
TweetFor the next couple of weeks, I’m going to be writing a lot about derivative measures in social media. For [...]
September 19, 2010
Twitter For Business In Ten Words Or Less
TweetA few months ago I wrote about the “follow-us-on-Twitter-and-Facebook” phenomenon, and the lack of a clearly defined strategy for promoting [...]
September 13, 2010
Twitter’s Most Elusive Statistic
TweetI saw an interesting question this morning on the Twitter from Shiv Singh: What’s the value of a tweet sent [...]
September 8, 2010
The Myth of the Golden Gut
TweetIf you couldn’t tell from the character of this blog, I love my line of work. I’m fortunate to have [...]
September 2, 2010
Rationing
TweetI’ve been blogging on and off (mostly off) since 2002, but 2010 is really the first year I’ve really challenged [...]
September 1, 2010
When All You Have Is A Hammer, Everything Looks Like A Nail
TweetAs a market research professional, I use a lot of tools to generate the best consumer insights possible for our [...]