“Unaided Recall” in Social Media Research
TweetSome of the most commented-upon posts here at Brandsavant have been about one of two topics: sentiment analysis, and social [...]
BrandSavant
Gaining Insight From Social Media Data
August 30, 2010
August 25, 2010
On Being Ahead Of Your Time
TweetTen years ago I was a partner in a new media startup based in London. We were well-funded, had a [...]
August 24, 2010
Do-It-Yourself Market Research – The Short Course
TweetMarket Research, like anything else, is worth what you pay for it. So what do you do if you can’t [...]
August 19, 2010
Why A Closed Location-Based System Has Value
TweetI suspect this post may be a little controversial, but here goes. Now that Facebook has implemented Places – and [...]
August 17, 2010
Information Vs. Evidence
TweetAt this year’s Social Fresh conference in Charlotte, I had an intriguing conversation with Amber Naslund about the tonnage of [...]
August 13, 2010
The Current State Of Podcasting: Dead, Alive, Or Different?
TweetA short post today – I’m super pumped to be presenting a significant session at this year’s Blogworld Expo entitled [...]
August 12, 2010
You’re Doing It Right: A Great Methodology Statement
TweetI’ve written plenty on proper methods and practices for vetting survey data (especially in the social media space, where there [...]
August 11, 2010
Extending The Organizational Life Of Market Research
TweetBit of a research wonk’s post here, but something I’ve been working to improve upon these days is extending the [...]
August 9, 2010
How Teens And Young Adults Feel About Music And Media
TweetMost of my work with Edison is private client work, which means I can’t share 95% of the cool data [...]
August 6, 2010
Ever Wish There Were More Marketers On Twitter?
TweetI’m sure the number of marketing-related messages on Twitter hasn’t escaped you. As I’ve noted before, Twitter is like a [...]