What You're Missing By Measuring Social Media ROI OnlineIs Social Media Monitoring Worth The Trouble?
July 30, 2010

95% Of You Should Retweet This Post

TweetI’m really happy with this guest post I wrote for Social Fresh, “The Due Diligence Of Sharing Social Media Facts.” [...]

July 28, 2010

Is Twitter Irrelevant For Brands?

TweetA recent study posted in AdAge would have you think so. The study, conducted by an agency called 360i (direct [...]

July 26, 2010

The Blind Retweet

TweetHere’s a stat I’d love to know – what percentage of retweeted links on Twitter are never actually read by [...]

July 22, 2010

Can the U.S. Mood Be “Inferred Through Twitter?”

TweetThis report claims it can, and the New York Times ran with it. Once that happened, the Twittersphere started tweeting [...]

July 19, 2010

The Twitter – Facebook Disparity

TweetLast night, I attended a minor league (AA) baseball game in North Carolina (where I live) and was struck by [...]

July 16, 2010

Is The Social Web An “Economy Of Favors?”

TweetA short thought for “Follow Friday“: spend a little time searching out people who take you well outside your comfort [...]

July 15, 2010

What You’re Missing By Measuring Social Media ROI Online

TweetThe short answer is: a lot. If your social media efforts are strictly tied to tweeting out coupon codes, then [...]

July 14, 2010

Is Social Media Monitoring Worth The Trouble?

TweetKarl Havard posted a provocative article this week on Econsultancy entitled “Social Media Monitoring: Time To Say ‘Sod It’?” (for [...]