Creating The Morning Show Of Tomorrow
TweetYesterday I tweeted a nugget from our upcoming study of digital audio platforms (The Infinite Dial 2010) that revealed one [...]
BrandSavant
Gaining Insight From Social Media Data
March 30, 2010
March 26, 2010
Another “Non-Response” Bias For Social Media Monitoring
TweetIt struck me today as I wrote this tweet: ..that I was expressing a negative sentiment towards a product that [...]
March 25, 2010
A Simple Matrix For Social Media Engagement
TweetOn a recent webinar I co-presented with Triton Digital’s Jim Kerr, I provided folks in broadcast media with a simple [...]
March 22, 2010
The Tools Twitter Needs To Survive
TweetI am going to suggest something that, depending on your attachment to Twitter, you might find controversial, or at least [...]
March 15, 2010
Proxies
TweetChris Brogan brought up a genuinely good point today about the power of the social web–we could do so much [...]
March 14, 2010
A Practical Sentiment Analysis Alternative For Social Media
TweetI’ve gotten a ton of response to yesterday’s piece on the hidden bias of sentiment analysis (thank you!) with a [...]
March 11, 2010
The Hidden Bias Of Social Media Sentiment Analysis
TweetMany of the leading social media monitoring suites come with some form of sentiment analysis technology, and this technology is [...]
March 9, 2010
Social Media Monitoring And Human Business
TweetLast week’s post on six degrees of social media monitoring inspired a lot of great comments, especially from some of [...]
On SXSW And Twitter
TweetJust a thought. As I write this, we are days away from the trend-making interactive, music and film fiesta-val that [...]
March 7, 2010
An Observation About Sales and Social Media
TweetIf you connect with a company via social media, it’s likely to be someone in Marketing, or Customer Service. It [...]
March 5, 2010
Six Degrees Of Social Media Monitoring
TweetA few days ago I posted my thoughts on social media monitoring for market research.One thing that has become apparent [...]
March 3, 2010
Building Brands Online
TweetI am honored to have been asked to moderate an upcoming panel called “Building Brands Online/Building Online Brands,” at this [...]
March 1, 2010
Foursquare, Loyalty Cards And Market Baskets
TweetThere’s a fantastic interview on O’Reilly Radar today with Dennis Crowley, co-founder of Foursquare. Of course, the topic of revenue [...]