Social Media Monitoring 201: The Market Research Perspective
TweetSo, you’ve taken the big first step in social media for your business: listening. You’ve set up Google Alerts for [...]
BrandSavant
Gaining Insight From Social Media Data
February 25, 2010
February 22, 2010
The First Step In A Social Media Campaign
TweetThere are lots of ways to measure the effectiveness of social media campaign, but only one right way to start. [...]
February 10, 2010
The Twitter Selection Bias
TweetI caught myself doing something today that is ultimately counterproductive. Maybe you’ve done the same thing. The post I wrote [...]
February 9, 2010
Why Forrester Made The Right Call About Employee Blogs
TweetInformation wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to [...]
February 5, 2010
Consumer Attitudes About Podcast Advertising
TweetI gave this presentation last week on behalf of the Association for Downloadable Media, and it didn’t turn out too [...]
Data Visualization For Presentations
TweetThis is really just a brief rant, but why is it so hard to find a commercial presentation software package [...]
February 3, 2010
The Most Painful Social Media Metric
TweetThere has been a lot of recent discussion on metrics for social media, and I think it’s a healthy discussion [...]