Media Makers: Do You Really Know Your Competition?

I watched my first "show" on Blab.im today. It was useful, but not for the content--which I am sure was fine. It was useful to remind me about something.

If you have a startup that makes tires, your competition is companies like Goodyear, Firestone, and Pirelli. If your startup makes laundry detergent, your competition is brands like Tide, and Gain. If your startup is a travel booking site, your competition is Orbitz, Expedia, and Travelocity.

If you are a startup that makes tires, detergent, or books travel, it's easy to figure out who you are competing with.

If you are a startup that makes podcasts about tires, detergent, or booking travel, your competition is not other tire, detergent, or travel companies. Your competition is Serial, Invisibilia, Radiolab, and Adam Carrola. 

If you are a startup that makes videos about tires, detergent, or booking travel, your competition is not other tire, detergent, or travel companies. It's cat videos, Netflix, Buzzfeed, and Funnyordie.com.

When you sell tires, you compete against tire makers for the right to put your tires on people's cars.

When you make media, you compete for ears and eyes. 

If your company is deciding whether or not to podcast, or Periscope, or Blab, consider that. 

Are you really ready to compete?

Improving Your Social Efforts With A Little Market Research

I had the opportunity to chat with Rich Brooks on his Agents of Change podcast a while back, and it was a lively talk about a subject near and dear to my heart--using customer insights to help guide social tactics. Rich was a great interviewer and really got me on a soapbox about the value of data and "not being good with numbers." To be a successful marketer today, you'd better be good with numbers--full stop. 

But our chat was not about numbers, but the humans who generate those numbers--your customers. I've posted the show below--I hope it's worth a listen!