The Mobile Commerce Revolution Has Arrived

HELLO, Brandsavant readers and humans all.

This is an exciting week for Tim Hayden and I--it's been 12 months in the making (maybe a little longer--I'm crap at math.) Our book, The Mobile Commerce Revolution, is now shipping from Amazon and on the shelves of many a bookstore across North America, and the two of us are now scampering across the country and interwebs to promote its release.

Although we in no way could have planned it, we are also fortunate that our book was made available within days of Apple launching "Apple Pay", PayPal announcing its departure from eBay, and Visa launching "Visa Checkout." While we didn't predict any of these specific products themselves, Tim and I are certainly smiling about how our book is already helping many of our friends in marketing and business grasp success amid these swift changes to personal technology and subsequently, to human behavior. 

So, as we embark on a promotional journey to tell the world about the book, its stories and its guidance, we want to extend some special incentives to our friends to get your hands on a book and perhaps share it with your coworkers, organization members, clients and neighbors (they will each thank you for it...promise).

Here are a few easy and frictionless (mobile-friendly, of course) ways to help us, help you! Quantities unlimited, offer expires, you can drive it away today:

Buy at least one copy of The Mobile Commerce Revolution at Amazon or Barnes & Noble, and we will send to you a personal video that you can share with friends to show them how smart you is.

Buy at least 25 discounted copies of The Mobile Commerce Revolution here and receive everything above, and we will send to you $20 credit to the restaurant or bar of your choice via the Wonder gifting app.

Buy at least 50 discounted copies of The Mobile Commerce Revolution here and receive everything above, and we will send to you enough smoked brisket, ribs and fixin's from Uncle Billy's Smokehouse & Brewery to feed your mouth and the mouths of ten others.

Buy at least 100 discounted copies of The Mobile Commerce Revolution here and receive everything above, and one of us (Tim OR Tom) will come to you, to speak to your coworkers, organization members, clients and neighbors on mobile commerce and how it will impact them. (airfare is additional).

Buy at least 200 discount copes of The Mobile Commerce Revolution here, and you will get all of the above, except you will get the full Tim AND Tom audiovisual extravaganza as we both come to speak at your event or company (again, airfare is additional).

Buy 1000 copies, and...well, that's just insane. I'll cook you a lobster dinner or something.

The link to buy bulk copies is here--USE WITH IMPUNITY.

If any or all of the above float your fancy, just send your receipt to Tim or me (use my contact form to get in touch) and we will make all your champagne dreams and caviar wishes come true.

A Look At Podcasting's Share Of Ear

A brief cross-promotion for those of you interested in the podcasting space. We put out a fun video this morning on why podcasting is bigger than you think, using some brand new, unreleased data from Edison's Share of Ear report, and several attempts at humor.

It's the first-but-hopefully-not-last in a series we call the Five-Minute Webinar series.

You got five minutes! There's stats, jokes, and even my mastery of Prezi. Enjoy!

A little more can be found over at the Edison site. Thanks!

Ten Books That Have Stayed With Me

I don't do a ton of these, but Douglas Karr tagged me on Facebook to name 10 books that have stayed with me. I swore off physical books several years ago (with very few exceptions) so there are some books that I have had physical copies of, have no longer, and bought again on Kindle. So, those probably qualify.  Also, my undergrad and graduate work prior to my MBA were in English Lit, so I read craptons of fiction, much of which I will spare you from. Anyway, here are 10, in no particular order:

Thinking Fast and Slow, Daniel Kahneman. Think of an interesting behavioral economics book you've read in the past decade (Freakonomics, Paradox of Choice, Predictably Irrational, etc.)--they are all just popularizing Kahneman's work--so go to the source, already. He won the Nobel for Economics in 2002, despite never studying economics. He's my intellectual hero.

The Strategy Paradox, Michael Raynor. The business book that changed and influenced my thinking the most. The bits on survivor bias alone will cause you to think more critically about any business fable you ever read again.

The Cluetrain Manifesto. Still the best book on social media that wasn't even about social media.

A Prayer for Owen Meany, John Irving. I cried when I finished this book, because it was over. (I did the same for Garp.) I wanted to read it forever.

Remains of the Day, Kazuo Ishiguro. A *clinic* in tone, and (for my money) one of the most masterful writers in the English language. Never Let Me Go qualifies, too.

Dune, Frank Herbert. I re-read this every 5 years or so. After I read it the first time, I wanted to become a Sci-Fi writer.

Any and every "Culture" book by Iain M. Banks (start with "Consider Phlebas," which will be my pick here). When I started reading Banks, I immediately *stopped* wanting to write Sci-Fi. His imagination is absolutely pyrotechnic. I couldn't hope to match it.

The Books of Wonder, Tommy Wonder. A two-volume set chronicling the philosophies and major effects of the great Dutch magician Tommy Wonder (Jacobus Maria Bemelman). Tommy was taken from us far too soon, but these volumes are a marvelous gift for magicians and non-magicians alike (except you shouldn't read them if you aren't a magican). It's on my nightstand now. If you create art, it's essential. Tommy was a relentless perfectionist, stripping everything away except, well, the wonder. I've linked his Cups and Balls routine below; it's the last word, as far as I'm concerned.

Strong Magic, Darwin Ortiz. Another magic book, from a legendary card sharp. This book isn't about tricks, though--it's about stagecraft, attention management, and owning a room. If Wonder's books were about creating art, Ortiz is mandatory for *presenting* art. I still know less than 5% of it.

This is Water, David Foster Wallace. Another nightstand book, this was DFW's commencement address to Kenyon College, sadly three years before his suicide. The only thing you can control--the only thing--is how you *choose* to think about things. I'm still not very good at this, but I'm trying. This book (and that practice) informs my philosophy as much as anything possibly could.

What are yours?